STRAW IN THE RAW - Newsletter!

ISSUE #7 - Dec 2006


In this 'Bumper' Issue:

2006 - A Quick Summary
The year summarised...!


Ruatuna - Our Straw Built Show Home
All the pictures, press and new plan options of Ruatuna - PLUS
A competition to WIN a FREE Overnight Stay at Ruatuna!

Project News and Pics
Loads of pics and news from our design and construction projects.

The Team !
Ani Tollemache (Our New Project Enquiries Guru), and news from the team.

Spreading the Straw Built word
Home & trade show update and press mentions
received.

2007 - Looking Forward
Open Days at Ruatuna, and an Outline for the year ahead
!


Please also feel free to view the 6 previous issues of the newsletter (if maybe you've missed them :-)

If you are
viewing this newsletter for the first time, you may want to Subscribe to this Newsletter, so as to receive future issues :-)


2006 - A Quick Summary!


Once again, it's been a REALLY busy year for us:

- 7 successful straw bale building consents achieved all around the North Island.
- 8 Straw bale projects currently under construction
- Completed the construction of our Straw Bale Show Home - Ruatuna. Well over 70 couples have stayed overnight and enjoyed the chance to experience staying and sleeping in a straw built home!
- Introduced a new series of more standard and cost-effective designs - based on our Show Home. There are already 4 projects that have commissioned designs using this approach (see below).
- We've started what will be the largest straw bale construction project in New Zealand. It will be well over 1000sqm in size. Exciting !

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Ruantuna - Our Straw Built Show Home


February saw the completion of our Show Home - Ruatuna. As the Ruatuna website explains:

" In a nutshell – Ruatuna is a show-home with a difference!

It demonstrates straw bale building practices and cutting-edge design and products, all in a modern timeless manner. And, it allows you the luxury of experiencing its unique straw built-environment for more than is the norm of a cursory saunter through a standard show home.

If you are interested in, or considering a Straw Built Home, you now have the chance to stay overnight at Ruatuna, and experience first-hand its special features, benefits and style. All a fantastic opportunity to get up close with our Straw Built version of the Kiwi Bach!

We believe this is all about letting people get familiar with potential new purchases/products by actually trying them out first!

I mean you wouldn’t buy a new car without test-driving it – would you? So why not a house too! "



Ruatuna - with deck overlooking the picturesque
Ohiwa Harbour.



Ruatuna floor plan. +- 120sqm with 3 car - carport.


View of interior - showing open plan layout. The bi-fold doors can open/ close the bedroom to the living area.


Stained concrete floors and custom finished fireplace provide a rustic counter-point to the modern, clean feel of Ruatuna.

View more pics of Ruatuna >

We've had well over 70 couples come and stay overnight in Ruatuna since it opened in Febraury this year. They have all thoroughly enjoyed the chance to 'test-sleep' in a straw built home..... see some of their comments below:

"Very Inspirational. Fantastic Spot. Love the house, exceptional warmth & comfort. Will spread the news..."
Phillip & Rosalie (Maketu)

"After 8 years of imagining what a straw built home might be like, the reality is even better...."
Gaz & Glen

"Lovely warmth and light. A very comfortable home. Inspirational..."
Harker & Deborah

"Great Experience. Couldnt wish for a better opportunity to try before you buy. Gets you thinking outside the square..."
Ruth & Gav(Devonport)

"Magical. We found what we are looking for. Now we can go the next step and put our plans into action..."
Bruce and Jo (Gisborne)

"Superb to see and live in a real straw bale home....Thanks heaps... "
Janice & Robert (Auckland)

"The fire, the stars, the serenity - magic. Staying here has confirmed our passion for straw bale. Now it will be an absolute obsession !! (till we get one :-) We love the sense of space, healthiness and the unquantifiable sense of rightness..."
Mike & Jewellee

Read more customer comments >



Springwise article - Oct 07 2006.

In October, we were lucky enough to receive some fantastic publicity for Ruatuna, from Springwise (an internationally reknowned marketing and entreprenurial newsletter)

The article outlines the concept behind Ruatuna -

"...... The concept enables consumers to make a more
informed purchase decision based on what they know they like in a home, rather than what they think they might like. There’s no doubt that there is a lot of emotional stress involved when purchasing something as major as a house and the try-before-you-buy idea seeks to lessen consumers' pre-purchase tension.........."

Read the entire article >


Article in the Opotiki News.

As mentioned earlier in the Newsletter, we are now offering a design service based on the Ruatuna floor plan and construction process.

This allows people considering a straw bale project, within an 'entry-level' budget range (starting at +-$225k), the option of commissioning a more cost-effective set of plans/ working drawings for their project.

We now have 4 projects, that have utlised this service to initiate their straw built projects. One of which is due to start construction early in 2007!

If you are excited or interested with the idea, please contact Ani immediately, and more importantly - make a booking to come and stay at Ruatuna. We look forward to hearing from you, and showing you around Ruatuna!


"Ruatuna - type" Project for Sarah & Aaron - Gisborne.



"Ruatuna - type" Project for Trina & Scott - Hamilton.



"Ruatuna - type" Project for Murray & Deanne - Invercargill.




"Ruatuna - type" Project for Richard & Angela - Ohakune


WIN a FREE OVERNIGHT STAY at Ruatuna!

For those of you keen to experience Ruatuna's ambience and style - you can!

Just email us, and let us know why
"You want to Stay at Ruatuna!"

We'll select the best entry. It could be you!

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Project News and Pics

We're not going to take too much time describing our projects, as we feel the pics below tell an interesting enough story! Suffice to say - there's been a lot going on this year, and we've been very busy both on the design and construction fronts!


Design concept for Peter & Maggie.


New Chateau Project for Pam & Roy. Fully consented
and ready to be built
.




Design Project for Brian and Susan - Pikowai. Consent
processing in final stages. Construction planned for first
quarter of 2007.






Design Project for Philip & Leslie - affectionately called
The Fantail - due to its unique roof shape and appearance :-)




3D visualisation of large design project for Paul & Joy.



Setting out of Paul & Joy's projects gets underway.

A number of our design projects have been busy being built this year. Some with Straw Built Homes full involvement and others with very little. It's great to see the projects reaching fruition!


John and Barb's house -Hamilton. Nearing completion


Western Bedroom facade.



Custom concrete benchtops.


Landscape walls.


Pam & Roy's great little 2 bedroom Guest Cottage - affectionatley known as the 'Barn'.

Pam and Roy currently offer overrnight accommodation in their fantastic guest cottage. Please feel free to contact us - to organise a stay if you are interested!


Outside landscape/ feature walls and pergolas give a great character to the project.


Pam & Roy's pretty smart kitchen!


Night shot of John and Holly's project up in the Coromandel. Owner built with assistance from local builders - the project is nearing completion.


Interior shot of Ross and Sarah's project in Hastings.


Finished photo of Joanna's project near Rotorua.


Kevin & Anne's completed project near Te Puke.


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The Team !

Our team at both at Sustainable Structures and Straw Built Homes - has been evolving and growing.

I
t was great to get the whole 'gang' together the other day to go fishing!


Fishing with the whole gang!


Leonard - with catch of the day... 7kg Snapper!


Stephan - with his fish... beginners luck :-)


Sam & Richard ..... ah.... can you feel the love :-)

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Spreading the Straw Built Word!

It's been another busy year, spreading the news about straw built homes. This has involved tradeshows at : Mystery Creek, Napier,
Whakatane, Hamilton, and Ellerslie Flower Show. The questions we get asked over and over again at the shows, are all documented in our Frequently Asked Questions section on our website.

We still get a fair share of jokes about the Big Bad Wolf, and the 3 little Pigs - although the number of references have decreased considerably over the years .... Perhaps we're winning in our attempt to educate people about straw built homes seriously fantastic benefits!

We do have a standard retort though to when the
3 Little Pigs get mentioned!

DONT LET A LITTLE PIG BUILD YOUR HOUSE!
It's not the straw thats a problem - just shoddy workmanship :-)

Luckily we have a very professional sister company - Straw Built Homes - who build our homes.... and there are no little pigs to be seen in the team!


Whakatane Homeshow Stand.


Ellerslie Flower Show Stand.


Ellerslie Flower Show - Exhibition Garden. Silver Winner.


Great landscaping features.


Erupting Mount 'Potato'... the kids loved this one!

We've also been lucky enough to get some great mentions in the press over the course of the year.
These have included mentions in several local newspapers, Organic NZ magazine, amongst others .....


Article in 'Straight Up' a publication that goes to all building officials around the country. We received a fantastic review of the project in Hamilton.


OrganicNZ Article.


Te Awamutu Courier Article - showcasing Pam & Roy's project.

Finally, we'd like to congratulate all the winners of the 2 night's free accommodation at Ruatuna. We look forward to seeing you here at Ruatuna. These include:

Waikato Home Show - Rebekah, Samantha & Steven, Greg, Jenny and Toni

Ellerslie Flower Show - Dorothy, Wendy, Kerri, Jude, Mark
and Penelope

Napier Home Show - Jo Jo, Jodie, Jenny, Chanelle

Whakatane - Warwick, Adrian & Jodi

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2007 - Looking Forward to it!

We are starting the year, by hosting a series of open days at Ruatuna (from the 1st to 14th of January) Ruatuna will be open between 10-12 in the morning, and Ani - will be on hand to answer all your questions and show you around.

We'd love the chance to see you - if you are in the vicinity of the Eastern Bay around New Year!

To quickly summarise our plans for 2007:

- We are looking at fine-tuning our design process to provide an even better level of service.
- We aim to be involved in at least 15 build projects (through Straw Built Homes), and hire a full-time project manager to assist in this.
- We will continue to promote Ruatuna as a fantastic try-before-you-buy opportunity.
- We aim to further develop the Ruatuna Series design approach as an entry level option.

Ultimately we want to continue to have fun, and see as many Straw Built Homes realised as possible.

Regards

The Sustainable Structures
& Straw Built Homes Team



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